The Office of Applied Strategy is an independent strategy practice. We advance a hybrid approach to problem-solving, applying an anti-disciplinary approach to strategic thinking. We believe that truly disruptive, meaningful opportunities require such thinking to unlock. We operate as a consulting firm, think tank, and venture fund. Our three divisions operate in parallel, allowing us to imagine, build, and apply new growth frameworks in luxury, culture, and technology across all levels of scale.
ABOUT US
The Office of Applied Strategy is an independent and entirely new type of strategy practice that consists of a consulting firm, think tank, and venture fund. We advance a hybrid approach to problem-solving, applying an anti-disciplinary approach to unlock disruptive, meaningful opportunities.
Our three divisions operate in parallel, allowing us to imagine, build, and apply new growth frameworks in luxury, culture, and technology across all levels of scale. Our team of collaborators and contributors span broad backgrounds including architecture, contemporary art, ecology, corporate finance, philosophy, public affairs, and beyond.
CONSULTING FIRM
The consulting arm of OAS partners with the world’s most important brands and founders to uncover new sources of value. We seamlessly straddle left- and right-brain disciplines to offer clients a first principles, ideas-driven, and data-backed approach to brand, growth, and innovation.
In doing so, we often work with brands on “n+1” type engagements: answering first-of-their-kind questions around new business opportunities, go-to-market planning for product launches, cultural applications of frontier technologies, and insights into emerging consumer trends. While we work across industries, from luxury to fintech, the common thread across it all is our appetite for disrupting the playbook and charting new models for scaling and building brands whether through advisory, research, prototyping, or investing.
OUR CONSULTING SERVICES
We staff teams holistically, mixing strategists from management consulting, design thinking, and creative strategy backgrounds. While we are able to work on a broad range of strategy questions for clients across industries, we always take a long-term, brand-centric view as a practice. We have four distinct areas of focus in how we create value for clients.
- GROWTH
We identify sources of growth for organizations, optimizing their existing business across the full consumer funnel as well as mapping new revenue streams via category expansion, new audience development, portfolio management and acquisition targets.
Clients We've Done This For: Cartier, Target, e.l.f. Beauty, Estee Lauder - INSIGHTS
We generate quantitative and qualitative insights, both from primary and secondary sources, to understand consumer behaviors and cultural patterns to distill key insights that matter, helping businesses chart their roadmaps and strategic plans.
Clients We've Done This For: Nike, Grailed, Cash App, Mercedes Benz - ENERGY
We work with brands to ideate and develop entirely new ways of interacting with, showing up in, and applying technology to culture. From smaller scale applications like metaverse research for Ariana Grande to entirely new business models like Luna Luna, we help brands innovate through cultural marketing.
Clients We've Done This For: Sequoia Capital, Jordan, Diageo, Ariana Grande - EQUITY
We create compelling brands that resonate at the speed of culture today. We have developed brands from scratch with founders as well as repositioned multi-million dollar businesses that needed a new direction. We also ideate and help execute global brand campaigns, partnerships and activations.
Clients We've Done This For: Netflix, Prada, Valentino, David Zwirner
THINK TANK
The think tank arm at OAS invites staff, collaborators and friends of the firm as contributors to develop and publish theory-driven research around the future of culture, technology and society.
The think-tank arm of OAS invites staff, collaborators, and friends of the firm to contribute to developing and publishing theory-driven research on the future of culture, technology, and society. Our methodology synthesizes intelligence from disparate modes of knowledge—from academic theory to lived experience to market data.
VENTURE FUND
The venture fund at OAS empowers promising founders at the frontiers of culture, consumer and technology through angel funding and active incubation.
After investing in a founder, we actively work with and advise them on product development, market fit, and brand positioning over a 3-4 month period to accelerate them to their next funding or launch milestone.
CONTACT US
Please reach out to us at info@officeofappliedstrategy.com.